Cheetos Commercial Makes Me Think Twice About Ever Buying Cheetos

Saturday, February 23rd, 2008 at 5:27 pm by Jami

Creepy!

I’m a feared. This appears to be a new advertising campaign from the folks at Cheetos. I suppose it’s successful in some way because I’m writing about it now. But I have to wonder about some of these.

In this one, Chester appears to a woman who has used most of the washers in a laundry mat and convinces her to do something quite asinine.

In this one, two youths fill a helpless car with Cheetos.

This is apparently the work of the Orange Underground and this is their manifesto.

Okay, that last one was pretty damn funny.

And now, you too can participate in the Orange Underground. Much like Fight Club, the Cheetos people will give you missions to perform random acts of orange idiocy and upload them shits to YouTube.

When corporate America gets its hands on viral marketing, the results are usually painful to witness. These spots would probably more effective if they left out the tag at the end of the commercial. Chester is one of the most recognizable mascots. There would be no question why he’s there. But leaving off the tag at the end would spark that much more mystery and encourage the curious to seek out more online. Okay, so it worked in my case because now I’ve shared it all with you. But I wonder if I might not be an exception. I suspect most bloggers will just ignore this as yet another attempt by corporate America to artificially engineer something that normally spreads by accident.

Anyway, I propose that you film yourself putting Mentos up your nose instead. They’re not made for you schnoz and it’ll be much more amusing to see big snotty Mentos up your face.

4 Responses to “Cheetos Commercial Makes Me Think Twice About Ever Buying Cheetos”

  1. AvatarKunoichi
    1

    Yes well, you *are* an exception, and it doesn’t mean the ads were effective. See, I come to AZM these days because you post about notable media stuff. Whether or not these spots are actually effective, they are noteworthy. Therefore, you mentioned them. =P

    Also, I think cheetos are disgusting.

  2. AvatarKindless
    2

    I’ve always wanted to fuck with old ladys’ laundry like that *__*

    Ever since I saw that commercial I’ve been wondering why Cheetos are promoting random acts of awesome mean-ness, but now all this. hmm..

    Also, Cheetos are anonymous?

  3. AvatarCortharis
    3

    Cheetos…. makes me want to Barf all over the place.

    More so now. But I guess Cheetos is the Mountain Dew of chip snacks. So long as Killzone or Resistance or Gears of War 2 doesn’t support them, they’ll probably fade away.

  4. AvatarDrezz
    4

    If I find Cheetos in my underwear, car or crammed in my nose, you can bet I’ll be going to the ad agency that created those terrible faux-virals and reciprocate those “movements” with big fat stinking chunks o turd.

    Hooray for random acts of retardation. Lets give kids who are already destructive when they’re bored even more incentive to fuck with OPP.

    Bastards. I hope they vandalize a cheetos plant for the sheer irony of it all.

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