Make Mine Disney?

Disney is buying Marvel.

Umm… WHAT THE FUCK!

I’m kind of stunned. While I try to collect my thoughts, let’s hear from the President and CEO of Disney, Robert A. Iger:

This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories. Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.

We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation.

Nope, still not stunned. Let’s hear from Marvel’s CEO, Ike Permutter:

Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses. This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.

I… I can’t… what the… WHUT?!

I am so horribly confused. Okay, sure, when Disney comes a callin’ with their giant-sized check book in tow, you kind of sit up and listen. And when they offer you approximately $4 billion with a capitol B for your funny-book characters, I imagine that the word “NO” magically vanishes from your vocabulary. It’s not just the money they bring to the table. Disney has worldwide retail distribution into markets that Marvel could only dream of. Disney also brings television with dedicated channels that could leverage the Marvel brand like never before. At the same time, I can’t see Disney releasing movies like Iron Man or Incredible Hulk. And there’s a lot of Marvel content that isn’t exactly Hanna Montana friendly.

What kind of partner will Disney be? Will they be heavy handed and rebrand Marvel comics to fit in more closely with their established, kid-friendly, tweeny bopping branding or will they leave Marvel alone and let them do what they do best? Much more so than any move in the history of comics, I believe this acquisition is a true game changer.

Source: Market Watch