Death of a Wizard
I started collecting comics in the 90’s when the speculation boom was running wild. I didn’t have the internet back then so I had no real source for comic related news. I had no idea what storylines were coming up, what creators to follow, new books I should give a try. So when the first issue of Wizard dropped, it was a welcome source of comic news.
Those early issues of the magazine were fantastic. They provided in-depth analysis of characters and storylines. There were tutorials for us aspiring comic artists. There was the price guide that helped me navigate the esoteric and terribly confusing world of back issues. It was like a manual on how to be a proper comic book fan.
And then, it changed.
As the internet grew to become our first source for comic book related news, comics disappeared from the covers of Wizard, replaced by things like this:
Out went the tutorials and character analysis. In came celebrity gossip and hot lists. Comics became a side feature.
Unfortunately, when you decide to try to broaden the focus of your niche magazine to encompass all of entertainment, you compete with the likes of Entertainment Weekly and Variety, both weekly magazines that have a long established reputation in Hollywood. When your magazine comes out monthly, how can you possibly compete. And when you’ve abandoned your core market to jump in with the big fish, you kind of have nothing to fall back on.
The magazine that nurtured me as a new comic book fan died years ago. Whatever it morphed in to never really found an audience. I’m surprised it lasted this long. And now, it seems, they’re going to try to jump in to yet another crowded market with their online only version of the magazine. Idiots. I mean, seriously, you’re going to head-to-head with Newsarama, The Beat, Bleeding Cool and Comic Book Resources who were there when this whole internet thing started? Wizard, you’re fighting a battle that you’ve already lost.
When you abandoned your core readership, you made it clear that you don’t really care about comics. Running press releases and sucking up to Marvel doesn’t mean you know shit about comics. So why would any proper comic fan give two craps about what you have to say any more? You forgot about us and we rewarded you by not buying you.
Source: MTV Geek