The annual Super Bowl party is the one time every year where I do two things that I normally abhor: celebrate any sort of tradition and watch football. I don’t normally watch football because I never cared much enough for any team of which I was never a part and I don’t celebrate things because I tend to believe that every day is a freaking miracle. The Super Bowl is my one exception because my friend hosts a great part complete with his homemade chili and various salsas he’s collected through his travels.
Part of the annual ritual includes actually sitting through and watching the commercials. The Super Bowl is the one time each year where sponsors attempt to actually entertain us with their spots so that we might actually remember who paid all that money for that commercial. These commercials become of the stuff of water-cooler legend with the best ones burned into our collective pop culture history.
Though the first quarter of this year’s Super Bowl was actually pretty exciting football wise, the commercials left a lot to be desired. And as the Chicago Bears forgot how to hold on to the actual football, the sponsors seemed to forget that they were supposed to entertain us.
In fact, the only commercial I gave two shits about was the Garmin Champion. For its spot, Garmin, a company that makes a GPS for your auto, created a Champion to battle a giant Map Kaiju. A hapless man sits in his car trying to read a map which grows beyond his control into a giant Map Kaiju. Another man, wearing a henshin belt with the Garmin GPS as the buckle, henshins into Champion form and defeats the Map Kaiju in glorious old-school toku battle. As a great lover of all things henshin and Ultraman, I messed my pants!
Thanks to the glory of YouTube, here’s the spot. I’d also like to give thanks to Garmin for making up for all the shitty CBS and car ads. I hope you sell massive shitloads of your GPS.